Wednesday 14 April 2010

Estate of Mind - Final Cut

Estate of mind from Jemma Goulds on Vimeo.

Evaluation Question Six & Seven







What have you learnt about the technologies of from the process of constructing this product?




Adobe Premier Pro CS4

Adobe Premiere Pro CS4, was the first piece of editing software I came across when I first started Media, Most of my group and I had never come across it before, and the very first time we used this programme was when we created our short film for our preliminary task.

We required help when using this programme from both our teachers and media technicians, some of us who were really finding it hard to adjust to using this programme used tutorials from the internet which helped me in particular when I was trying add music & sound to our project, cut unwanted parts of our filming, and really move out footage around with the freedom of a professional.


This programme assisted us in creating our opening sequence. we imported recorded footage into Premiere Pro and cut it so that it fits perfectly with our soundtrack and titles. This stage of our production is vital if we wished to create the desired effect an really reach out to our audience.

This programme made our opening sequence look extremely professional and also gave us some extra knowledge on how to edit videos. This is good as many other production companies or title editors use Premiere Pro, so if we are able to master these skills then it would help us in later life if we decided to go into a media profession.



Adobe After Effects CS4

After Effects CS4, was another programme we used and belonged to the Adobe family, This made it much more easier to use for the first time than Abdoe Premiere Pro CS4 was when we first used it.

I thought that Premiere Pro was a lot more easier to use than After Effects, this is because After Effects is a lot more complicated with the locations of the effects and the layout of the entire programme is quite confusing. I spent most of my time on After effects, as this is what I was involved in when doing my bit for my group. I managed to master the use of this programme to create our opening sequence titles. Using various effects to try and make our opening sequence look as professional as possible.

Cameras



In the beginning when we worked on our preliminary task we used Sony Handy Cam, all of our footage was recorded onto a tape and we had to 'capture' this footage via Premiere Pro. The quality on these camera's were not very good and because they worked with a tape, it meant that if a tape was lost or someone had left it at home, it could cause major problems.



These cameras were given to us for both of the projects we worked on, these were a little more convenient as they did not work on tape, and for us to receive our footage we could just 'capture' it straight from the camera itself. The sound on these cameras were a lot better, which meant we could record voice-overs, which is exactly what we did for our opening sequence when we used the split screen and the voice-over 'It wasnt always like this' was spoken.



Vimeo

Vimeo was the programme which we used to upload most of our videos, this is because Vimeo is more reliable than other video hosting sites such as Google and Youtube, as videos on these sites can be deleted at any time for being disruptive of offensive, Vimeo is more private which was perfect for all of our media projects.

Evaluation Question Five

How did you attract/address your audience?

Evaluation Question Four

Who would be the audience for your media product?

Evaluation Question Three

What kind of media institution might distribute your media product and why?

Part One

estate of mind eval act3 part 1 from Jemma Goulds on Vimeo.



Part Two

estate of mind eval act 3 part 2 from Jemma Goulds on Vimeo.

Evaluation Question Two

How does your media product represent particular social groups?


On the left is Terry (me) a character from our short film ‘Estate of Mind’ opening sequence, on the right is Trife (Aml Ameen) a character from ‘Kidulthood’ They both play similar roles in these two films. Terry is a young man who tries to change his ways of drugs and gang violence to support Josephine and her child. Trife is also a character in Kidulthood who has gotten his girlfriend pregnant and tells her that he will stay by her side; she doesn’t want him to be a part of a gang and wants him to turn his life around. In the end both these characters die. It shows the emotion of the whole situation and that exiting a life of crime is not as easy as when you entered and there is always going to be obstacles in your way you will have to fight in order to escape and create a better life for yourself.

Both these characters are conventional to the genre of an urban drama; they are used as secretly soft characters with a side of them which only true love can expose, they are characters which an audience will become emotionally attached to and can really relate to how this character is feeling even if they have never been in a similar situation.

They are both wearing dark clothing and are both black males, this is a stereotype of all black males to be in a gang or involved in crime one way or another. What both these characters try to do is create a countertype character which tries their very best to do exactly the opposite of what the stereotype is expecting them to do. This gives the audience hope that this character will make a difference and break out of the cycle, which is the whole point of the film, however, in the end, sadly the audiences dreams are shattered as both these characters die, but they haven’t died in vain and have changed the lives of those around them for the better.

Evaluation Question One

YOA Productions - Estate of Mind


Revolver Entertainment - Adulthood

Here are some selected snapshots of two films, Our YOA Productions film, Estate of Mind and Revolver Entertainments, Adulthood.

Estate of Mind

The Title of the Film
1. The first snapshot is he title of our film 'Estate of Mind' we chose this title and a motto to support it which was 'An estate is not only a low class building it is a state of mind' .

Title Font & Style
2. The second snapshot is me focusing on the font and style of the title itself. As you will be able to see there is a blur on the title background this is done purposely to give the effect of a shadow and darkness, this gives the audience the impression that our film will be about characters who are always being stereotyped as being the whole reason behind the 'Estate of Mind' hence the shadow.

Location
3. Snapshot 3 is of the location, this is very important when identifying our genre and target audience, because we needed to locate in an area which our genre of an urban drama and for the audience of a young, usually ethic teenager a location such as Buckingham Palace, would not be conventional to either the audience and the genre of our film.

Camera work & Editing
4. This shot is of a vodka bottle's contents being 'un-poured' into a glass. This scene is very effective as it shows our skills of editing and what skills we have in order to manipulate our footage, it also suggests the storyline as this could be interpreted by the audience as the storyline sort of going back in time, and also showing things from the past, hence the black and white effect and the final like spoken in our opening sequence 'It wasn't always like this'.

Costumes & Props
5. This shot focuses on Josephine's face, this shot shows her smoking a cigarette the significance of the cigarette is to show the addiction of which we have talked so much about in our blog so far, we tried to show this in the best possible way we could.

Genre, And How It Is Suggested
6. This shot shows cocaine being shown on the table, this scene is used to show how drug taking is usually associated with people from an urban background and people that normally live on estates are usually stereotyped as drug addicts. As we chose a genre of an urban drama, this shows the stereotype of drug addicts and in some ways enforces it.

How The Characters Are Introduced
7. This shot is of Terry (me) being followed by Myrin. This is a scene where the audience can sense that something is about to happen to Terry as the suspense and tension has been dragged along across a long period of time period to this particular where the confrontation actually begins.

Storyline, And How It Is Set Up
8. This shot shows Myrin grappling Terry against the wall. For someone who is yet to watch our film or even be aware of its storyline they will be able to make out that Myrin is a character which is more dominant than Terry and makes it seem like Terry is a character who has done something wrong in the past and maybe Myrin wants revenge, which is basically the basis of our synopsis. During our opening sequence we decided on an enigma code which means we were not prepared to give away too many answers in our opening sequence but leave our audience asking many questions.

Special Effects
9.The last scene of our opening sequence is of a split screen between me, Myrin and Josephine. This is the scene where we all come together and say the words 'It wasn't always like this' which could have easily been the title of our film, these words sum up our whole purpose of the film and again leave many wondering 'what wasn't always like this?' and 'how have things changed?'. Which made our opening sequence very enticing and make our audience want to watch the whole of our film

Adulthood

The Title of The Film
1. The first shot is of the title of the film 'Adulthood' This is a follow up from the film 'Kidulthood'. which had the same distributor, Revolver Entertainment, and the same creator; Noel Clarke.

Title Font & Style
2. The second snapshot is of the title itself, the 'd' in the 'Kidulthood' and 'Adulthood' is the only letter which is lower case, and the reason for this is that it is the only letter that is both is the words 'Kid' and 'Adult' which is used to represent that fact that some things never change, no matter how old you are.

Location
3. Adulthood, is set in the same town as our film, London. This was crucial when trying to find a film which was much like ours, and this is the main reason why we chose this film over films such as 'One day' and 'Dead man running' because they are not in the same location as our film. London is seen as a more exciting place that other places in England, which is important if a film like Adulthood wishes to gain a more worldwide appeal.

Camera work & Editing
4. This shot is of a split screen, this is a shot which is something like what we did in my last snapshot frame, this shows how good we became at using the programmes we were using the same things that our influences are using, and using them to create a similar effect.

Costumes & Props
5. In this shot, this shows Sam wearing a jail attire as this is him in prison and this is used to express that you can identify from what all the people in this scene are wearing that they are in prison, this just shows how important costumes are in scenes.

Genre, And How It Is Suggested
6. This shot is of a crowd dancing to music which is being played, the genre of music is important in this scene as the music being played is grime, and grime is usually associated among people from an ethnic background and from urban areas, other genre's which would have been acceptable possibly would have been, hip-hop, rap and RnB. However, if there was Pop, Jazz, or even classical music being played you would be wondering what is going on and thinking the audio had been switched.

How The Characters Are Introduced
7. In this scene, Sam is coming out of prison, after doing time for killing Trife in Kidulthood. This lets the audience know that the film carrying on from where it left off and that most of the same cast from the previous film is going to be used.

Storyline, And How It Is Set Up
8. This shot shows a couple of youths in a group talking about robbing a man who is parked outside the rave in his car, this gives the audience an idea that the whole film is going to include this group of youngsters doing these reckless activities. This is part of the plot of the film where they are asked to kill Sam and are paid for it.

Special Effects
9. This shot is of a flashback being used, this is also something we used in our opening sequence, a black and white effect is used when showing a flashback and expresses that what is being shown is something relevant to the storyline.